Timeless Toys Chicago Unveils Bespoke Easter Basket Service for 2026 Season

Independent Retailer Celebrates 33rd Birthday by Pairing Personalized Gifting with Global Toy Industry Rebound

CHICAGO – (March 12, 2026) - Timeless Toys, the iconic independent toy store in Chicago’s Lincoln Square, is celebrating two milestones this month: its 33rd year as a community pillar and the return of its signature Custom Easter Basket service. As the store enters its fourth decade, it is leaning into a trend that prioritizes personalized, high value play experiences over mass-market convenience.

The local surge in personalized gifting mirrors a significant global rebound. After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults. The data is from Circana as reported by The Toy Association.

“We’ve spent 33 years helping Chicago families grow through play, and this spring feels like a true celebration of that history,” said Flavia Pallozzi, assistant shopkeeper at Timeless Toys. “Parents are moving away from 'filler' items. They want baskets that reflect their child's specific passions, whether that’s a deep dive into STEM, a love for Pokémon, or a new building challenge. Our custom service takes the guesswork out of the holiday by letting our experts curate that magic for them.”

How the Custom Easter Basket Service Works

Timeless Toys offers three tiers of customized baskets — $60, $80, and $100 — designed to fit any budget while maintaining a "boutique" feel.

• Select Your Tier: Choose the price point that meets your needs at TimelessToys.com.
• Personalize: Provide the child’s age, gender, and specific interests in the order notes.

Expert Curation: The Timeless Toys team, experts in childhood development and psychology, hand-selects a mix of toys, games, and activities to create a one-of-a-kind surprise for Easter morning.

“It’s about more than just filling a basket,” Pallozzi added. “It’s about 33 years of knowing what makes a child’s eyes light up when they find that one perfect toy.”

Photographs of Easter baskets can be found here.

For more information, visit www.timelesstoys.com or stop by the store at 4749 N. Lincoln Ave., Chicago.

About Timeless Toys:

Timeless Toys Ltd. is an independent toy store in Chicago's Lincoln Square neighborhood providing educational and wooden toys, games, and classic fun for children and their families. Timeless Toys Ltd. was established in 1993 by former shopkeepers Harry and Martha Burrows. Living and working in the heart of Lincoln Square, this Chicago couple wanted a toy store that would be an urban oasis for children and their families. Today, current shopkeeper Scott Friedland keeps this vision alive with his passion for toys and child development.

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